![]() Since 2017, the year that Buzzfeed named Auntie Rae’s Dessert Island in Holladay the best soft serve in Utah and about 10 years after the frozen treat started trending across the U.S., at least three soft serve-only businesses have opened in the state: Normal Ice Cream, Spilled Milk Ice Cream & Cereal Bar and William’s Dairy Bar.Ĭloud Ninth Creamery, Ginger Street and The Churro Company also offer the airy confection in addition to other foods and desserts. The shop, named after their son, opened in May, becoming the newest addition to a small but growing market of premium soft serve businesses in Utah. Now they own and operate William’s Dairy Bar in Provo. And when the couple began to dream of opening their own ice cream parlor in Utah, the Virginia store became a training ground, where they learned how to make a rich and creamy soft serve. Years later, when Goodfellow returned home with his then-fiancee and now wife, Madeline, the soft-serve stand was their first stop. But the wait for a brownie sundae was well worth it. No matter how a young Jacob Goodfellow spent his summer days - swimming at the pool or riding bikes with his friends in his northern Virginia hometown - they often ended the same: at the soft serve ice cream shop. Iceberg is actively franchising additional locations.Originally published by The Salt Lake Tribune There are currently 17 Iceberg locations in Utah, Arizona and California. ![]() Iceberg will continue to follow Lamar’s same tried and true recipe from 1960 of our famous thick shakes, great food and friendly service. In 1999, Iceberg started franchising and the first franchised unit opened in 2001. The owners decided it should be run by a family member to keep the tradition of friendly service.ĭue to the overwhelming success, Iceberg wanted to be able to share the Iceberg experience with others outside the Salt Lake valley. The new owner’s original intention was to tear the building down, but after meeting customers, seeing the history and realizing the potential, they decided that it was a good business decision to keep running the original Iceberg Drive Inn. ![]() Lamar ran the business for 36 years until 1996 when he sold it to new ownership in 1996. When many other customers begin requesting these over the top shakes, Lamar and his staff abandoned the original formula for our now over the top Famous Thick Shakes. These over the top shakes were only available at first to the regulars that requested them. But then a group of regular customers asked for thicker shakes that didn’t have as much milk. It received a reputation for having innovative shake flavors that could not be found anywhere else.Īt first, Lamar served “regular” shakes that used a straw. Iceberg was a great success from the beginning and was quickly bringing smiles and memories to children and families. Lamar insisted that Drive Inn be spelled with two “n’s” as he felt it appeared friendlier to invite people to an “inn” rather than simply a “drive in”. Many report that it was the first drive thru in the Salt Lake City area. The building was originally designed to be moved after a few years as he was only renting the land at the time. It was located on the corner of 900 East and 3900 South in Salt Lake City, Utah. He convinced Lamar to open this concept and Iceberg Drive Inn was born. ![]() A local ice cream machine salesman named Hap Vitale had the idea for a building with a distinctive roof that served great milkshakes, burgers and fries. ![]() The first Iceberg Drive Inn was opened by Lamar Sorensen on April 12, 1960. ![]()
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